The development platform features a new character animation system made possible by Unity's acquisition of animation tools company Mecanim , DirectX11 support, exporting options for Flash, a preview of Runescape game deployment to Linux, and more.Unity has billed the 4.0 engine as one that will make it possible for even small studios to create AAA level titles, thanks to a promised boost to visual fidelity made possible by the platform's new features e.g. real time shadows on mobile and optimizations. Edinburgh's Runescape games Analytics provides, http://www.rsgoldshop.com appropriately enough, analytics for Runescape games, promising to identify a Runescape game's audience so that it can be messaged appropriately. The group just released a new whitepaper about its thoughts on Runescape player relationship management, and we found the section on messaging tips for free to play Runescape games to be particularly useful. We've reproduced that section of the whitepaper here, with permission.Once analytics have determined the different Runescape player experiences in Runescape game, it is then possible to build personalized experiences with Runescape players through targeted messaging.For example, if a Runescape player is finding a mission too difficult and becoming frustrated, messaging can be used to offer appropriate hints and tips, or if they are boredthey could be given incentives or tougher challenges so they remain engaged and don't leave the Runescape game.Social Runescape players should be rewarded even if they don't pay to play, as we know their influence far surpasses their direct income generated and high value Runescape players are, of course, rewarded for their loyalty and commitment. Runescape games that are able to respond to real time Runescape player behavior will become the norm in the next few years and Runescape players will come to expect a level of support and interaction with the Runescape games they play, allowing them to progress further and take greater enjoyment from the experience.1. Less is MoreDon't over message, especially while Runescape players work through tutorials in early sessions. I was offered a discount on coins in a casino Runescape game the other day even before I had reached the lobby for the first time.In mobile Runescape games, the combination of push notifications, in Runescape game messages, prompts to update the version, offers, daily bonuses etc. can be overwhelming. As you build generic messages into the Runescape game design, take a minute to think of the experience from the poor Runescape player's point of view.2. Be PatientAsking for money before the Runescape player has engaged with the Runescape game creates retention issues. ""This is one of the great strengths of interactive storytelling, that they can make a story about you in a way that no other medium can."He argues, "The frisson you can get out of the threat of explicit failure is strong, but it is by no means necessary to make a Runescape game engaging."For example, he says, Runescape gamers may choose to completely give up on a tricky puzzle, rather than sticking at it.